According to a study from 2020 on the engagement with outdoor digital advertising in the Unites States, it was found that 57 percent of respondents highly engaged with mobile digital billboards (e.g. those on moving cars, or trucks), meaning that they looked at, and noticed the mobile digital billboards most or all of the time. At the same time, street-level digital advertising caught the attention of 52 percent of the respondents.
Share of residents who were attentive to selected digital out-of-home advertising formats in the United States as of March 2020
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OAAA, & Nielsen. (August 31, 2020). Share of residents who were attentive to selected digital out-of-home advertising formats in the United States as of March 2020 [Graph]. In Statista. Retrieved April 18, 2021, from https://www.statista.com/statistics/1170762/engagement-out-of-home-digital-advertising-united-states/
OAAA, und Nielsen. "Share of residents who were attentive to selected digital out-of-home advertising formats in the United States as of March 2020." Chart. August 31, 2020. Statista. Accessed April 18, 2021. https://www.statista.com/statistics/1170762/engagement-out-of-home-digital-advertising-united-states/
OAAA, Nielsen. (2020). Share of residents who were attentive to selected digital out-of-home advertising formats in the United States as of March 2020. Statista. Statista Inc.. Accessed: April 18, 2021. https://www.statista.com/statistics/1170762/engagement-out-of-home-digital-advertising-united-states/
OAAA, and Nielsen. "Share of Residents Who Were Attentive to Selected Digital Out-of-home Advertising Formats in The United States as of March 2020." Statista, Statista Inc., 31 Aug 2020, https://www.statista.com/statistics/1170762/engagement-out-of-home-digital-advertising-united-states/
OAAA & Nielsen, Share of residents who were attentive to selected digital out-of-home advertising formats in the United States as of March 2020 Statista, https://www.statista.com/statistics/1170762/engagement-out-of-home-digital-advertising-united-states/ (last visited April 18, 2021)