Distribution of social media actions for U.S. retail brands 2019, by vertical

Published by
Stacy Jo Dixon,
Apr 28, 2022
Between January to November 2019, the retail category with the highest share of social media actions for brands was apparel and accessories, accounting for 65 percent of U.S. retail engagement on social platforms. Consumer electronics earned the second-highest share of user engagement on social media, making up eight percent of social media content interactions for the retail sector in the United States.

Distribution of social media actions for retails brands in the United States from January to November 2019, by category

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Release date

December 2019

Region

United States

Survey time period

January to November 2019

Supplementary notes

The other 13 categories considered: Pet Services, Grocery Stores, General Services, Miscellaneous, Books & Magazines, Subscriptions Services, Flowers & Greetings, Office Supplies, Pharmacies & Convenience Stores, Video Games, Gift Cards, Certificates, & Coupons, and Delivery & Concierge Services

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