In 2020, a study on the level of attention paid to digital out-of-home advertising in the United States, found that 21 percent of respondents looked at digital place-based formats all the time. Conversely, 13 percent of survey participants stated that they almost never looked at this kind of ads.
Level of attention paid to digital out-of-home place-based advertising according to residents in the United States as of March 2020
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Share of respondents
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OAAA, & Nielsen. (August 31, 2020). Level of attention paid to digital out-of-home place-based advertising according to residents in the United States as of March 2020 [Graph]. In Statista. Retrieved September 09, 2024, from https://www.statista.com/statistics/1171287/digital-place-based-out-of-home-advertising-attention-united-states/
OAAA, und Nielsen. "Level of attention paid to digital out-of-home place-based advertising according to residents in the United States as of March 2020." Chart. August 31, 2020. Statista. Accessed September 09, 2024. https://www.statista.com/statistics/1171287/digital-place-based-out-of-home-advertising-attention-united-states/
OAAA, Nielsen. (2020). Level of attention paid to digital out-of-home place-based advertising according to residents in the United States as of March 2020. Statista. Statista Inc.. Accessed: September 09, 2024. https://www.statista.com/statistics/1171287/digital-place-based-out-of-home-advertising-attention-united-states/
OAAA, and Nielsen. "Level of Attention Paid to Digital Out-of-home Place-based Advertising According to Residents in The United States as of March 2020." Statista, Statista Inc., 31 Aug 2020, https://www.statista.com/statistics/1171287/digital-place-based-out-of-home-advertising-attention-united-states/
OAAA & Nielsen, Level of attention paid to digital out-of-home place-based advertising according to residents in the United States as of March 2020 Statista, https://www.statista.com/statistics/1171287/digital-place-based-out-of-home-advertising-attention-united-states/ (last visited September 09, 2024)
Level of attention paid to digital out-of-home place-based advertising according to residents in the United States as of March 2020 [Graph], OAAA, & Nielsen, August 31, 2020. [Online]. Available: https://www.statista.com/statistics/1171287/digital-place-based-out-of-home-advertising-attention-united-states/
