In the third quarter of 2023, 91.8 percent of the people connected to internet in Ghana used WhatsApp. Facebook was also a popular social media platform, utilized by approximately 77.4 percent of internet users. Moreover, TikTok’s user base comprised close to 70 percent of the the country’s online population. While the aforementioned platforms have generally increased in usage in the last three years, others like Instagram, Twitter, and Snapchat lost quite a significant number of accounts.
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We Are Social, & Hootsuite, & DataReportal. (February 23, 2024). Social media platforms as a share of internet users in Ghana as of 3rd quarter 2023 [Graph]. In Statista. Retrieved February 10, 2025, from https://www.statista.com/statistics/1171534/leading-social-media-platforms-ghana/?__sso_cookie_checker=failed
We Are Social, und Hootsuite, und DataReportal. "Social media platforms as a share of internet users in Ghana as of 3rd quarter 2023." Chart. February 23, 2024. Statista. Accessed February 10, 2025. https://www.statista.com/statistics/1171534/leading-social-media-platforms-ghana/?__sso_cookie_checker=failed
We Are Social, Hootsuite, DataReportal. (2024). Social media platforms as a share of internet users in Ghana as of 3rd quarter 2023. Statista. Statista Inc.. Accessed: February 10, 2025. https://www.statista.com/statistics/1171534/leading-social-media-platforms-ghana/?__sso_cookie_checker=failed
We Are Social, and Hootsuite, and DataReportal. "Social Media Platforms as a Share of Internet Users in Ghana as of 3rd Quarter 2023." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1171534/leading-social-media-platforms-ghana/?__sso_cookie_checker=failed
We Are Social & Hootsuite & DataReportal, Social media platforms as a share of internet users in Ghana as of 3rd quarter 2023 Statista, https://www.statista.com/statistics/1171534/leading-social-media-platforms-ghana/?__sso_cookie_checker=failed (last visited February 10, 2025)
Social media platforms as a share of internet users in Ghana as of 3rd quarter 2023 [Graph], We Are Social, & Hootsuite, & DataReportal, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1171534/leading-social-media-platforms-ghana/?__sso_cookie_checker=failed