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Actions taken as a reaction to digital OOH place-based ads in the U.S. in 2020

Published by Statista Research Department, Jan 10, 2023
During a study conducted in early 2020 among 279 U.S. residents, it was found that 32 percent of respondents visited the advertised store, restaurant, or other business after seeing out-of-home place-based digital ads. However, only 15 percent responded by attending an advertised sporting event, festival, or concert.

Actions taken as a reaction to seeing digital out-of-home place-based advertising according to residents in the United States as of March 2020

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Sources

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In cooperation with
OAAA
Release date

August 2020

Region

United States

Survey time period

February 24 to March 4, 2020

Number of respondents

279 respondents

Age group

16 years and older

Special properties

among residents, who had noticed digital or video screens at a place of business in the past 30 days

Method of interview

Online survey

Supplementary notes

Q: In the past year, have you done any of the following activities after seeing an advertisement on digital or video screens at a place of business?

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Regional figures

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