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Level of interest in sustainability Japan 2020

According to a survey conducted in 2020 on how interested Japanese are in the concept of sustainability, over 29 percent of respondents said they were somewhat interested. The same share of respondents stated that they feel rather indifferent about the topic, while 18 percent reported to not have any interest in sustainability at all.

Level of interest in sustainability among people in Japan as of March 2020

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Release date

March 2020



Survey time period

March 1 to 5, 2020

Number of respondents

10,251 respondents

Age group

10 years and older

Method of interview

Online survey

Supplementary notes

Original question: "'Sustainability' means to keep the world in a better condition not only now but also in the future in terms of environment, society and economy. What is your interest in sustainability (to make your life better, without compromising the environment and the resources for future generations)?"

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