China: main payment methods for purchasing luxury goods online 2019

According to the survey on luxury goods purchases, around 74 percent of surveyed luxury shoppers from mainland China used Alipay for their online luxury goods purchases. As of March 2020, the penetration rate of online payment among Chinese internet users was at 85 percent.

Main payment methods for luxury goods purchases online among respondents in China as of December 2019

Characteristic	Share of respondents
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Release date

February 2020

More information

Region

China

Survey time period

December 2019

Number of respondents

1,599 respondents

Special properties

among consumers from mainland China

Method of interview

Online survey

Supplementary notes

Original question: What are your payment methods for online purchase?

The survey was conducted among respondents who were:
46 percent male and 54 percent female;
Nine percent below 25 years old, 45 percent between 26 and 35 years old, 22 percent between 36 and 45 years old, and 24 percent aged 46 years or above.
12 percent from Beijing, 13 percent from Shanghai, 13 percent from Shenzhen, 13 percent from Guangzhou, 32 percent from 2nd tier cities, and 17 percent from third and lower tier cities.

The average annual household income among the respondents was 1,358,040 yuan. One yuan equals 0.15 U.S. dollars and 0.12 euros (as of September 2020).
The average age of the respondents was 36.7 years old.

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