Happoshu sales volume in Japan FY 2009-2018

The sales volume of low-malt beer (happoshu) in Japan amounted to around 620 thousand kiloliters in fiscal year 2018, a decrease from over one million kiloliters in fiscal 2009. Happoshu refers to beer-like beverages with a malt content below 50 percent in Japan. The low-malt beverage was considered a cheaper alternative to beer until tax rates were raised on malt beverages. This resulted in a continuous downward trend in the last decade.

Sales volume of low-malt beer (happoshu) in Japan from fiscal year 2009 to 2018

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Source

Release date

March 2020

Region

Japan

Survey time period

fiscal years 2009 to 2018; the Japanese fiscal year runs from April 1 of each stated year to March 31 of the following year

Supplementary notes

Excluding sales in Okinawa prefecture.

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Statistics on "Alcoholic beverages industry in Japan"

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