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Mexico: weekly share of shopping app installs during COVID-19, by type

Mexico reported its first case of COVID-19 at the end of February 2020. By the end of March, the public health situation had led many Mexicans to resort to alternative purchasing methods that would allow them to make purchases from the safety of their homes, shopping apps being one of these options. Between February 25 and June 22, the highest share (7.91 percent) of non-organic shopping app installations in the North American country took place on the week from May 12 to 18, while organic app installs reached a peak a week later.

Weekly percentage of shopping app installs in Mexico during the coronavirus (COVID-19) outbreak from February to June 2020, by install type

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Source

Release date

June 2020

Region

Mexico

Survey time period

February 25 to June 22, 2020

Supplementary notes

Sample included a total of 6.3 billion organic installs and 3.7 billion non-organic installs. The metric was normalized by dividing the weekly share of installs by the overall number of installs throughout the examined time frame. Therefore the source clarifies that the overall period adds up to 100 percent, with each week representing the share out of the total.

According to the source organic installs are those not attributed to a media source, while non-organic installs (NOI) are attributed to a media source. More information is available here.

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Statistics on "E-commerce in Mexico"

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