E-commerce companies' revenue share in Denmark in 2019, by channel
The largest share of e-commerce companies' revenue came from business-to-consumer (B2C) online sales in 2019, amounting to roughly 50 percent. Over 40 percent of the revenue was generated by business-to-business (B2B) sales, while business-to-government (B2G) sales accounted for less than ten percent of the total revenue numbers.