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Market value of B2C e-commerce in the digital sector in Japan FY 2019, by category

In fiscal year 2019, online games was the leading category in the business-to-consumer (B2C) e-commerce market in the digital sector in Japan with a market value of 1,391.4 billion Japanese yen. The same year, the Japanese B2C e-commerce market reached a growth rate of around five percent while the market value of online games in the digital sector decreased by four percent year-on-year.

Market value of B2C e-commerce in the digital sector in Japan in fiscal year 2019, by category

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Source

Release date

July 2020

Region

Japan

Survey time period

fiscal year 2019; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year

Supplementary notes

Values have been rounded.
1 Japanese yen equals 0.0094 U.S. dollars or 0.0080 euros as of September 2020.

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