Year-on-year change in LTV of subscribers 2021-2022, by vertical

Published by
D. Tighe,
Jan 9, 2024
In 2022, the customer lifetime value (LTV) across the beauty and personal care vertical worldwide had grown considerably, according to a study conducted among a sample of merchants specializing in subscription commerce. Compared to the previous year, the average annual revenue beauty and personal care merchants around the world earned per subscriber had increased by some 25 percent. At minus seven percent, the LTV of home goods companies had actually decreased in comparison to 2021.

Year-on-year change of annual customer lifetime value (LTV) of subscribers worldwide in 2022, compared to 2021, by vertical

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Release date

January 2024

Region

Worldwide

Survey time period

January 1 to December 31, 2022

Number of respondents

over 15,000

Special properties

ReCharge merchants in the subscription commerce industry

Supplementary notes

The release date is the date the information was accessed.

The source defines lifetime value as average customer value (or ACV), which translates to lifetime revenue by number of customers.

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