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Year-on-year change in LTV of subscribers 2019-2020, by vertical

Year-on-year change of annual customer lifetime value (LTV) of subscribers worldwide in 2020 compared to 2019, by vertical

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Release date

March 2021



Survey time period

January 1 to December 31, 2020

Number of respondents

over 9,000*

Special properties

ReCharge merchants specializing in physical subscriptions

Supplementary notes

* The source adds the following information: "Of ReCharge’s 15,000 merchants, we analyzed data from 9,000+, spanning all verticals and 62 countries.
The merchants studied have almost 20 million subscribers among them, shipping to all corners of the globe (over 180 countries)."

The source defines lifetime value "as the annual revenue per user / churn."

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Statistics on "Subscriptions & direct selling in the U.S."

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