In 2023, the customer lifetime value (LTV) across the beauty and personal care vertical worldwide had grown considerably, according to a study conducted among a sample of merchants specializing in subscription commerce. Compared to the previous year, the average annual revenue beauty and personal care merchants around the world earned per subscriber had increased by some 15 percent. At minus two percent, the LTV of home and pets companies had actually decreased in comparison to 2022.
Year-on-year change of annual customer lifetime value (LTV) of subscribers worldwide in 2023, compared to 2022, by vertical
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ReCharge. (January 13, 2025). Year-on-year change of annual customer lifetime value (LTV) of subscribers worldwide in 2023, compared to 2022, by vertical [Graph]. In Statista. Retrieved February 06, 2025, from https://www.statista.com/statistics/1173915/year-on-year-change-in-ltv-of-subscribers-by-vertical/?__sso_cookie_checker=failed
ReCharge. "Year-on-year change of annual customer lifetime value (LTV) of subscribers worldwide in 2023, compared to 2022, by vertical." Chart. January 13, 2025. Statista. Accessed February 06, 2025. https://www.statista.com/statistics/1173915/year-on-year-change-in-ltv-of-subscribers-by-vertical/?__sso_cookie_checker=failed
ReCharge. (2025). Year-on-year change of annual customer lifetime value (LTV) of subscribers worldwide in 2023, compared to 2022, by vertical. Statista. Statista Inc.. Accessed: February 06, 2025. https://www.statista.com/statistics/1173915/year-on-year-change-in-ltv-of-subscribers-by-vertical/?__sso_cookie_checker=failed
ReCharge. "Year-on-year Change of Annual Customer Lifetime Value (Ltv) of Subscribers Worldwide in 2023, Compared to 2022, by Vertical." Statista, Statista Inc., 13 Jan 2025, https://www.statista.com/statistics/1173915/year-on-year-change-in-ltv-of-subscribers-by-vertical/?__sso_cookie_checker=failed
ReCharge, Year-on-year change of annual customer lifetime value (LTV) of subscribers worldwide in 2023, compared to 2022, by vertical Statista, https://www.statista.com/statistics/1173915/year-on-year-change-in-ltv-of-subscribers-by-vertical/?__sso_cookie_checker=failed (last visited February 06, 2025)
Year-on-year change of annual customer lifetime value (LTV) of subscribers worldwide in 2023, compared to 2022, by vertical [Graph], ReCharge, January 13, 2025. [Online]. Available: https://www.statista.com/statistics/1173915/year-on-year-change-in-ltv-of-subscribers-by-vertical/?__sso_cookie_checker=failed
