Europe: small appliances revenue 2018-2028

The revenue in the 'Small Appliances' segment of the household appliances market in Europe was forecast to continuously increase between 2024 and 2028 by in total 7.8 billion U.S. dollars (+17.3 percent). After the sixth consecutive increasing year, the indicator is estimated to reach 52.84 billion U.S. dollars and therefore a new peak in 2028.

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Revenue of the small appliances industry in Europe 2018-2028 (in billion U.S. dollars)

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Release date

September 2023

More information

Region

Europe

Survey time period

2018 to 2028

Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition: Small appliances are characterized by their compact and lightweight design, and are often used for a variety of tasks such as cleaning, cooking, and personal grooming. Compared to their larger counterparts, they are more prone to wear and tear and have a shorter shelf life. Therefore, consumers may opt to replace them more frequently.

Structure: The small appliances segment consists of the following subsegments:

Vacuum cleaners
Small kitchen appliances
Hair clippers
Irons
Toasters
Grills & Roasters
Hair Dryers
Coffee Machines
Microwave ovens
Electric Kettles
Air Fryers

Additional Information: The market comprises key performance indicators such as revenues, volume, price per unit, average revenue and volume per household, and sales channels.

Note that the volume sales only refer to B2C (business to consumer) sales, via both the offline and the online channel. The average revenue and volume per household are determined by dividing the revenues and volume by the number of households, where a household refers to a house and its occupants, regarded as a unit. Finally, price per unit refers to the cost of a single unit of the product.

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