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Main aspects for consumer's negative impression on Korean fashion Russia 2019

According to the global survey on the popularity of Korean fashion, around 29.3 percent of the respondents in Russia stated that one of the main factors for a negative impression on Korean fashion items was the limited variety in clothing size. With a response rate of about 22.5 percent, another negative aspect among the respondents was the high price in contrast to the products' quality.

Main factors for consumer's negative impression on Korean fashion products in Russia in 2019

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Sources

Release date

February 2020

Region

South Korea, Russia

Survey time period

October 4 to October 20, 2019

Number of respondents

249 respondents

Age group

15-59 years old

Special properties

respondents with experience of Korean fashion items

Method of interview

Online panel

Supplementary notes

This survey was conducted in the following 17 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Australia, Vietnam, United States, Brazil, France, United Kingdom, Russia, Turkey, UAE, and South Africa.

Original question: "What do you think is the main factor for a negative impression on Korean fashion?"

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Statistics on "Apparel market in Russia"

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