Mexico: main back-to-school shopping channels 2020
When asked about the preferred shopping channel to buy school supplies in Mexico in 2020, around two thirds of parents surveyed said that they planned to purchase such items in physical stores. The remaining 34 percent reported to be willing to buy school supplies for their children through the internet. The sales revenues of this type of products was estimated to suffer a strong decline during the back-to-school season in Mexico that year.
