More than two thirds of the online shoppers in China have heard about Douyin's live streaming shopping.
In 2022, Douyin, the popular Chinese short video app, generated 1.5 trillion yuan from its live commerce business. Transaction value of livestream commerce on Chinese short video app Douyin (Tik Tok) in China from 2018 to 2022 (in billion yuan)
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Other statistics that may interest you Live commerce
Overview
5
- Premium Statistic Social media users watching livestream shopping worldwide 2023
- Premium Statistic Consumers having already purchased via live commerce 2023, by country
- Premium Statistic Main social networks for purchases during live streaming events 2022
- Premium Statistic Frequent live commerce users' annual spend worldwide 2022, by region
- Premium Statistic Number of live commerce shows attended by frequent users worldwide 2022, by region
China
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- Premium Statistic Market value of live commerce in China 2019-2026
- Premium Statistic Share of livestreaming e-commerce in online shopping in China 2017-2022
- Premium Statistic Livestreaming buyer number China 2023-2026
- Premium Statistic Share of online shoppers using live commerce in China 2023
- Premium Statistic GMV of live streaming shopping on Douyin in China 2018-2022
- Premium Statistic GMV of live streaming shopping on Taobao in China 2017-2022
United States
6
- Premium Statistic Live commerce sales in the U.S. 2022-2026
- Premium Statistic Interest in livestream shopping in the U.S. 2023, by gender and age
- Premium Statistic Age distribution of frequent live commerce shoppers in the U.S. 2022
- Premium Statistic Most purchased categories via live commerce in the United States 2022
- Premium Statistic Favorite platforms for livestream shopping in the U.S. 2022
- Premium Statistic Fundraising amount of live commerce platforms in the U.S. 2022
Europe
8
- Premium Statistic Main reasons for attending live commerce events in the UK 2023
- Premium Statistic Top products to watch in live commerce events in the UK 2023
- Premium Statistic Most used platforms for live shopping in the UK 2023
- Premium Statistic Attitudes towards live commerce in France 2023
- Premium Statistic Main products and services considered for live shopping in France 2023
- Premium Statistic Most used platforms for live shopping sessions in France 2023
- Premium Statistic Reasons and barriers to attend a live shopping session in Spain 2023
- Premium Statistic Product categories online shoppers would purchase via live shopping in Spain 2023
Latin America
6
- Premium Statistic Attitudes towards live commerce in Brazil 2023
- Premium Statistic Main features of live commerce in Brazil 2023
- Premium Statistic Most interesting products to follow via live commerce in Brazil 2023
- Premium Statistic Most popular live commerce platforms in Brazil 2023
- Premium Statistic Age distribution of frequent live commerce shoppers in Latin America 2022
- Premium Statistic Most purchased categories via live commerce in Latin America 2022
Further related statistics
15
- Annual GMV of Jumia Technologies AG 2017-2020
- Quarterly GMV of Jumia Technologies AG 2017-2020
- Taobao's and Tmall's GMV growth in China FY 2019
- Gross merchandise value of Shopee Q1 2020-Q3 2022
- Taobao's and Tmall's GMV in China FY 2020
- GMV of transport and food market Thailand 2019-2025
- Brand e-commerce GMV in China 2014-2021
- Gross merchandise volume growth of mobile payments in China 2015-2022
- Gross revenue of O2O food delivery in China 2010-2018
- Brand e-commerce GMV growth rate in China 2014-2021
- Share of GMV of e-tailing market in festive season sale days in India by company 2017
- Sales value of largest foodservice companies Malaysia 2017
- Number of wholesale and retail employees South Korea 2015-2021
- Contribution of mining and quarrying to the GDP in Abu Dhabi 2013-2019
- Aluminum extrusion - supply in China 2007-2015
Further Content: You might find this interesting as well
Statistics
- Annual GMV of Jumia Technologies AG 2017-2020
- Quarterly GMV of Jumia Technologies AG 2017-2020
- Taobao's and Tmall's GMV growth in China FY 2019
- Gross merchandise value of Shopee Q1 2020-Q3 2022
- Taobao's and Tmall's GMV in China FY 2020
- GMV of transport and food market Thailand 2019-2025
- Brand e-commerce GMV in China 2014-2021
- Gross merchandise volume growth of mobile payments in China 2015-2022
- Gross revenue of O2O food delivery in China 2010-2018
- Brand e-commerce GMV growth rate in China 2014-2021
- Share of GMV of e-tailing market in festive season sale days in India by company 2017
- Sales value of largest foodservice companies Malaysia 2017
- Number of wholesale and retail employees South Korea 2015-2021
- Contribution of mining and quarrying to the GDP in Abu Dhabi 2013-2019
- Aluminum extrusion - supply in China 2007-2015
100ec.cn. (March 22, 2023). Transaction value of livestream commerce on Chinese short video app Douyin (Tik Tok) in China from 2018 to 2022 (in billion yuan) [Graph]. In Statista. Retrieved March 28, 2024, from https://www.statista.com/statistics/1174906/china-gmv-of-live-streaming-commerce-on-douyin/?utm_campaign=ecom-fastlane&utm_medium=referral&utm_source=banner
100ec.cn. "Transaction value of livestream commerce on Chinese short video app Douyin (Tik Tok) in China from 2018 to 2022 (in billion yuan)." Chart. March 22, 2023. Statista. Accessed March 28, 2024. https://www.statista.com/statistics/1174906/china-gmv-of-live-streaming-commerce-on-douyin/?utm_campaign=ecom-fastlane&utm_medium=referral&utm_source=banner
100ec.cn. (2023). Transaction value of livestream commerce on Chinese short video app Douyin (Tik Tok) in China from 2018 to 2022 (in billion yuan). Statista. Statista Inc.. Accessed: March 28, 2024. https://www.statista.com/statistics/1174906/china-gmv-of-live-streaming-commerce-on-douyin/?utm_campaign=ecom-fastlane&utm_medium=referral&utm_source=banner
100ec.cn. "Transaction Value of Livestream Commerce on Chinese Short Video App Douyin (Tik Tok) in China from 2018 to 2022 (in Billion Yuan)." Statista, Statista Inc., 22 Mar 2023, https://www.statista.com/statistics/1174906/china-gmv-of-live-streaming-commerce-on-douyin/?utm_campaign=ecom-fastlane&utm_medium=referral&utm_source=banner
100ec.cn, Transaction value of livestream commerce on Chinese short video app Douyin (Tik Tok) in China from 2018 to 2022 (in billion yuan) Statista, https://www.statista.com/statistics/1174906/china-gmv-of-live-streaming-commerce-on-douyin/?utm_campaign=ecom-fastlane&utm_medium=referral&utm_source=banner (last visited March 28, 2024)
Transaction value of livestream commerce on Chinese short video app Douyin (Tik Tok) in China from 2018 to 2022 (in billion yuan) [Graph], 100ec.cn, March 22, 2023. [Online]. Available: https://www.statista.com/statistics/1174906/china-gmv-of-live-streaming-commerce-on-douyin/?utm_campaign=ecom-fastlane&utm_medium=referral&utm_source=banner