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Value added and sales of the home appliance industry in Europe 2017-2018

The home appliances industry in the European Union generated sales of around 53 billion euros in 2018, an increase of roughly three billion euros compared to the previous year. The total direct and indirect value-added of the household appliances industry in EU countries exceeded 71 billion euros in 2018. According to the Statista Consumer Market Outlook the European household appliances market is forecast to reach revenues of more than 72 billion euros (almost 82 billion USD) in 2020.

Europe is home to major home appliance companies

Some of the largest and best-known home appliances manufacturers are headquartered in Europe, for example, the German household appliances companies BSH Group and Miele. Other major home appliance companies in Europe are SEB Group from France and the Swedish appliance manufacturer Electrolux. Many of these companies operate appliance manufacturing sites in Europe, with Germany leading the way. 21 of the more than 140 sites were located in the country. The broader home appliance industry employs more than 200 thousand people.

Major appliances lead market in value and volume

Major appliances account for a higher share of revenue and unit sales in the European home appliances market than small appliances. In 2019, sales of major appliances in Europe achieved more than 54 billion U.S. dollars in sales, around 20 billion U.S. dollars more than revenues from small appliances sales. Unit sales were also much higher for major appliances, with more than 120 million pieces of major home appliances sold in Europe during that year. The top categories in the segment were washing machines, refrigerators, and dishwashers.

Direct & indirect value added and sales of the home appliances industry in Europe/EU in 2017 and 2018

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Source

Release date

April 2020

Region

Europe

Survey time period

2017 to 2018

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Statistics on "Household appliances in Europe"

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