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Reasons for giving up on online purchases in Hong Kong 2020

Published by Yihan Ma, Jan 12, 2021
According to the survey conducted among Hong Kong consumers in 2020, around 59 percent of respondents said that they would give up on their online purchases if the shipping costs or fees were too high. Meanwhile, approximately 40 percent of the consumers did not complete their purchase because their desired item was out of stock.

Leading factors which stopped consumers from completing online purchases in Hong Kong in 2020

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Sources

Release date

September 2020

Region

Hong Kong

Survey time period

2020

Number of respondents

511 respondents

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