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Reasons for choosing online shopping platforms in Taiwan 2020

Published by Yihan Ma, Jan 12, 2021
According to the survey conducted among consumers from Taiwan in 2020, around 49 percent of the respondents said they choose their online shopping websites based on whether the platform offered vouchers or promotions. Meanwhile, about 38 percent of the online shoppers regarded delivery time as an essential factor in selecting a website to purchase from.

Leading factors which influenced the selection of online shopping platforms among consumers in Taiwan in 2020

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Release date

September 2020

Region

Taiwan

Survey time period

2020

Number of respondents

510 respondents

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