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Respondents' intention to buy gifts during Tet Vietnam 2020, by geographical area

According to a survey conducted by Infocus Mekongthat studied consumer behavior during Tet in Vietnam, 88 percent of respondents from North of Vietnam planned on buying a gift for someone while 83 percent of those from the South planned to do so. Overall, a majority of respondents had intentions to purchase gifts during the cultural celebration.

Respondents' intention to buy gifts during Tet in Vietnam in 2020, by geographical area

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Source

In cooperation with
Infocus Mekong
Release date

September 2020

Region

Vietnam

Survey time period

2020

Number of respondents

2,964 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original question: Are you planning on buying a gift for someone this Tet?

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