According to a study by Pi Datametrics, travel provider TUI performed best for holiday search terms in the United Kingdom in the fourth quarter of 2024. Between October and December 2024, tui.co.uk was the most visible website for users searching for holiday terms through Google UK, with a share of voice of 13.45 percent. Meanwhile, booking.com ranked second on the list with a 9.3 percent share of voice.
Leading websites for holiday searches in the United Kingdom in 4th quarter of 2024, by share of voice
¹ Based on 9,976 of the most commercially valuable terms in the Flights, Holidays, Holiday types, and Accommodation categories through Google UK. Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online.
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Pi Datametrics. (December 15, 2024). Leading websites for holiday searches in the United Kingdom in 4th quarter of 2024, by share of voice [Graph]. In Statista. Retrieved February 18, 2025, from https://www.statista.com/statistics/1175686/leading-holiday-booking-websites-uk/?__sso_cookie_checker=failed
Pi Datametrics. "Leading websites for holiday searches in the United Kingdom in 4th quarter of 2024, by share of voice." Chart. December 15, 2024. Statista. Accessed February 18, 2025. https://www.statista.com/statistics/1175686/leading-holiday-booking-websites-uk/?__sso_cookie_checker=failed
Pi Datametrics. (2024). Leading websites for holiday searches in the United Kingdom in 4th quarter of 2024, by share of voice. Statista. Statista Inc.. Accessed: February 18, 2025. https://www.statista.com/statistics/1175686/leading-holiday-booking-websites-uk/?__sso_cookie_checker=failed
Pi Datametrics. "Leading Websites for Holiday Searches in The United Kingdom in 4th Quarter of 2024, by Share of Voice." Statista, Statista Inc., 15 Dec 2024, https://www.statista.com/statistics/1175686/leading-holiday-booking-websites-uk/?__sso_cookie_checker=failed
Pi Datametrics, Leading websites for holiday searches in the United Kingdom in 4th quarter of 2024, by share of voice Statista, https://www.statista.com/statistics/1175686/leading-holiday-booking-websites-uk/?__sso_cookie_checker=failed (last visited February 18, 2025)
Leading websites for holiday searches in the United Kingdom in 4th quarter of 2024, by share of voice [Graph], Pi Datametrics, December 15, 2024. [Online]. Available: https://www.statista.com/statistics/1175686/leading-holiday-booking-websites-uk/?__sso_cookie_checker=failed