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Social media ad-audience in Nigeria 2021, by platform

Published by Simona Varrella, Mar 23, 2021
As of January 2021, most social media users who could potentially be reached by advertising firms in Nigeria were found on YouTube. The number of YouTube's addressable advertising audience amounted to approximately 31 million people. Facebook followed directly with 29 million users, where Instagram, which ranked third, had 8.4 users who could potentially be reached by advertising.

Number of people on social media potentially reached with advertising in Nigeria as of 2021, by platform (in million users)

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Sources

Release date

February 2021

Region

Nigeria

Survey time period

January 2021

Supplementary notes

Data as of January 2021.
Source specifies that the data represents the social media advertising audience only, and may not correlate to respective shares of total monthly active social media users.

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