As of January 2022, most social media users who could potentially be reached by advertising firms in Nigeria were found on YouTube. The number of YouTube's addressable advertising audience amounted to approximately 33 million people. Facebook followed directly with 26 million users, whereas Instagram, which ranked third, had roughly 9.1 users who could potentially be reached by advertising.
Number of people on social media potentially reached with advertising in Nigeria as of 2022, by platform
(in million users)
Data as of January 2022. Source specifies that the data represents the social media advertising audience only, and may not correlate to respective shares of total monthly active social media users.
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DataReportal, & Hootsuite, & We Are Social. (February 15, 2022). Number of people on social media potentially reached with advertising in Nigeria as of 2022, by platform (in million users) [Graph]. In Statista. Retrieved June 26, 2022, from https://www.statista.com/statistics/1176102/social-media-advertising-audience-nigeria-by-platform/
DataReportal, und Hootsuite, und We Are Social. "Number of people on social media potentially reached with advertising in Nigeria as of 2022, by platform (in million users)." Chart. February 15, 2022. Statista. Accessed June 26, 2022. https://www.statista.com/statistics/1176102/social-media-advertising-audience-nigeria-by-platform/
DataReportal, Hootsuite, We Are Social. (2022). Number of people on social media potentially reached with advertising in Nigeria as of 2022, by platform (in million users). Statista. Statista Inc.. Accessed: June 26, 2022. https://www.statista.com/statistics/1176102/social-media-advertising-audience-nigeria-by-platform/
DataReportal, and Hootsuite, and We Are Social. "Number of People on Social Media Potentially Reached with Advertising in Nigeria as of 2022, by Platform (in Million Users)." Statista, Statista Inc., 15 Feb 2022, https://www.statista.com/statistics/1176102/social-media-advertising-audience-nigeria-by-platform/
DataReportal & Hootsuite & We Are Social, Number of people on social media potentially reached with advertising in Nigeria as of 2022, by platform (in million users) Statista, https://www.statista.com/statistics/1176102/social-media-advertising-audience-nigeria-by-platform/ (last visited June 26, 2022)
