Colombia: reasons for having a subscription to a digital medium 2020

Published by
A. Guttmann,
Jan 5, 2023
During a survey fielded in Colombia in 2020, 37 percent of respondents who were digital news readers stated they subscribed to such media because because they wanted to be able to access content without any restrictions. The most important reasons named were quality and credibility, named by 47 percent of respondents.

Reasons for having a subscription to a digital news medium in Colombia in 2020

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Release date

September 2020

Region

Colombia

Survey time period

June and July 2020

Number of respondents

2,033 respondents

Age group

18-65 years

Special properties

among inhabitants of Bogotá, Barranquilla, Medellín, Cali, Bucaramanga and other cities who read digital news at least once a week

Method of interview

Online survey

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Overview

5

Trust and bias

6

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6

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