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Brazil: reasons for cancelling a subscription to a digital medium 2020

During a survey fielded in Brazil in 2020, 54 percent of respondents who cancelled their subscription to a digital news medium said that that the main reason to cancel the subscription was saving money. The third most named reason boredom or the fact that the respondent did not access the digital medium frequently nor thought it was worth it.

Reasons for cancelling a subscription to a digital news medium in Brazil in 2020

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Sources

Release date

September 2020

Region

Brazil

Survey time period

June and July 2020

Number of respondents

2,047 respondents

Age group

18-65 years

Special properties

among inhabitants of São Paulo and the South East region, main regions identified as Pará and the North region, Bahía and the North East region, Rio Grande Do Sul and the South region and Goias and the West Center region who read digital news at least once a week

Method of interview

Online survey

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