Metrics used in PR to prove their value LatAm 2019 | Statista

During a survey carried out in 2019, 62 percent of responding public relations (PR) professionals stated they used engagement levels to prove the value of their work to clients, stakeholders, and/or senior management; 56.5 percent used potential reach or impressions.

Metrics used by PR professionals to prove the value of their work in Latin America in 2019

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Release date

February 2020

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Region

Colombia, Mexico, Venezuela

Survey time period

October 29 to December 31, 2019

Number of respondents

3,700 PR professionals*

Special properties

respondents from Colombia, Mexico, and Venezuela only

Method of interview

Online interview

Supplementary notes

* The source surveyed 3,700 PR professionals from 82 countries. No separate numbers of respondents are provided for single countries.
Original question: "Which metrics do you use to prove the value of your work to clients, stakeholders and/or senior management? Select as many as applicable."

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