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Latin America: PR metrics used to measure their work' s value 2019

Metrics used by PR professionals to prove the value of their work in Latin America in 2019

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Sources

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Release date

February 2020

Region

Colombia, Mexico, Venezuela

Survey time period

October 29 to December 31, 2019

Number of respondents

3,700 PR professionals*

Special properties

respondents from Colombia, Mexico, and Venezuela only

Method of interview

Online interview

Supplementary notes

* The source surveyed 3,700 PR professionals from 82 countries. No separate numbers of respondents are provided for single countries.
Original question: "Which metrics do you use to prove the value of your work to clients, stakeholders and/or senior management? Select as many as applicable."

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