Latin America: elements included in PR reports 2019

Published by Julia Faria, Jan 6, 2023
During a survey carried out in 2019, 74 percent of responding public relations (PR) professionals from Latin America stated they included social media analytics in their reports; 55 percent said they included influencer analytics.

Elements included by PR professionals in their reports in Latin America in 2019

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Sources

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Release date

February 2020

Region

Colombia, Mexico, Venezuela

Survey time period

October 29 to December 31, 2019

Number of respondents

3,700 PR professionals*

Special properties

respondents from Colombia, Mexico, and Venezuela only

Method of interview

Online interview

Supplementary notes

* The source surveyed 3,700 PR professionals from 82 countries. No separate numbers of respondents are provided for single countries.
Original question: "Which of these elements do you find valuable to include in your reports? Select as many applicable answers."

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Employment

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Leading players

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Lobbying

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