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Video on demand (VOD) reach in Europe in January and June 2020, by VOD type

According to a survey run in the first half of 2020 in Europe, AVOD (Advertising-based video on demand) showed the highest growth in terms of viewership reach between January and June. Starting the year with a 27 percent streamer viewership this had more than doubled by June, a significantly larger increase compared to other VOD formats. Broadcaster and subscription VOD formats had also demonstrated growth while transactional video on demand (TVOD) viewership remained unchanged.

Reach of Video on Demand (VOD) services in Europe* in January and June 2020, by VOD type

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Release date

September 2020



Survey time period

January and June 2020*

Special properties

User behavior from over 31 million Smart TVs

Supplementary notes

* Survey period 2020: January 6-12 and June 22-28

Samsung Ads Smart TV user data is not projected to a national population, but represents behavior from over 31 million Smart TVs in Europe

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