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Latin America: PR professionals' most engaged with influencer types in 2019

According to a survey carried out in 2019, just over half of responding public relations (PR) professionals from Colombia, Mexico, and Venezuela said that they worked with B2B influencers; 42 percent stated they worked with consumer tech influencers and 33 said they cooperated with fashion influencers.

Types of influencers PR professionals engaged with the most in Latin America in 2019

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Sources

Release date

February 2020

Region

Colombia, Mexico, Venezuela

Survey time period

October 29 to December 31, 2019

Number of respondents

3,700 PR professionals*

Method of interview

Online interview

Supplementary notes

Original question: "Please select the types of influencers you have worked with in 2019 (tick as many applicable answers.)"
The source surveyed 3,700 PR professionals from 82 countries. No separate numbers of respondents are provided for single countries.

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