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Latin America: PR influencer marketing ROI metrics in 2019

During a 2019 survey carried out among PR professionals from Colombia, Mexico, and Venezuela, 49 percent of respondents stated they used engagement data to prove the return-on-investment of influencer marketing.

Metrics PR professionals used to prove influencer marketing ROI in Latin America in 2019

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Sources

Release date

February 2020

Region

Colombia, Mexico, Venezuela

Survey time period

October 29 to December 31, 2019

Number of respondents

3,700 PR professionals*

Method of interview

Online interview

Supplementary notes

Original question: "How do you prove the ROI of an influencer partnership?"
The source surveyed 3,700 PR professionals from 82 countries. No separate numbers of respondents are provided for single countries.

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