During a 2019 survey carried out among PR professionals from Colombia, Mexico, and Venezuela, 49 percent of respondents stated they used engagement data to prove the return-on-investment of influencer marketing.
Metrics PR professionals used to prove influencer marketing ROI in Latin America in 2019
Original question: "How do you prove the ROI of
an influencer partnership?" The source surveyed 3,700 PR professionals from 82 countries. No separate numbers of respondents are provided for single countries.
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Talkwalker. (February 4, 2020). Metrics PR professionals used to prove influencer marketing ROI in Latin America in 2019 [Graph]. In Statista. Retrieved August 11, 2022, from https://www.statista.com/statistics/1177081/pr-roi-metrics-influencer-marketing-latin-america/
Talkwalker. "Metrics PR professionals used to prove influencer marketing ROI in Latin America in 2019." Chart. February 4, 2020. Statista. Accessed August 11, 2022. https://www.statista.com/statistics/1177081/pr-roi-metrics-influencer-marketing-latin-america/
Talkwalker. (2020). Metrics PR professionals used to prove influencer marketing ROI in Latin America in 2019. Statista. Statista Inc.. Accessed: August 11, 2022. https://www.statista.com/statistics/1177081/pr-roi-metrics-influencer-marketing-latin-america/
Talkwalker. "Metrics Pr Professionals Used to Prove Influencer Marketing Roi in Latin America in 2019." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1177081/pr-roi-metrics-influencer-marketing-latin-america/
Talkwalker, Metrics PR professionals used to prove influencer marketing ROI in Latin America in 2019 Statista, https://www.statista.com/statistics/1177081/pr-roi-metrics-influencer-marketing-latin-america/ (last visited August 11, 2022)
