Russian e-buyers on relation of review importance with price 2020

The results showed that pet supplies and cosmetics were the main product categories of goods for which over 95 percent of surveyed consumers stated the importance of reading reviews before purchase if the price for a product would be 2500 Russian rubles and higher. Moreover, almost 95 percent of Russian e-shoppers noted the importance of reading reviews for purchasing sporting equipment in the price range of five thousand Russian rubles and higher.

Relation of review importance with an average product price when shopping online in Russia in 2020, by product category*

Characteristic	100 Russian rubles	250 Russian rubles	500 Russian rubles	1000 Russian rubles	2500 Russian rubles	5000 Russian rubles	10000 Russian rubles
Cosmetics and perfumes	54%	59%	79%	87%	93%	97%	99%
Apparel and footwear	46%	48%	60%	78%	90%	97%	99%
Pet supplies	66%	75%	86%	92%	96%	99%	-
Electronics and household appliances	52%	52%	62%	74%	80%	88%	94%
Sporting goods	46%	49%	60%	71%	82%	94%	98%
Goods for children (including apparel and footwear)	46%	50%	72%	86%	95%	98%	-

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Release date

September 2020

More information

Region

Russia

Survey time period

July 2020

Number of respondents

3,000*

Age group

18 years and older

Special properties

Online shoppers who made at least one online purchase in the past 30 days

Method of interview

Online survey

Supplementary notes

* The survey sample for given categories was as follows
Apparel and footwear: 390
Children's goods 317
Sporting goods: 222
Electronics and household appliances: 471
Cosmetics and perfumes:316
Pet supplies: 259

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