Top-of-mind foundation brands among consumers South Korea 2020
In a survey on popular base makeup conducted in March 2020, respondents were asked to name a brand that first came to their mind when thinking about foundations. The most mentioned brand was Estée Lauder, as around 22.5 percent of the respondents thought about this brand first. The second most mentioned brand was HERA, with a response rate of about 10.1 percent.
