Share of Singles' Day online sales in total retail sales in China 2012-2018

Published by
Xin Ou,
Feb 27, 2024
In 2018, Singles' Day sales' gross merchandise value accounted for 0.56 percent of the total retail sales in China that year. Singles' Day is one of China's most famous online retailing festivals, which lands on November 11 every year.

Share of gross merchandise value on Singles' Day in annual retail sales in China from 2012 to 2018

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Release date

November 2019

Region

China

Survey time period

2012 to 2018

Supplementary notes

Values have been rounded.

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