Share of local language TV viewership in India 2018, by state
Rajasthan accounted for the region with the highest share of local language TV viewership in India in 2018. At 92 percent, viewers consumed content in Hindi. A majority of this came from the general entertainment genre. In contrast, Gujarati was the least consumed in terms of local language content on TV in Gujarat, Diu & Daman, and Dadra & Nagar Haveli.