Indonesia: offline sources of e-commerce information 2020

According to a survey on the conventional sources of information for e-commerce conducted in Indonesia in 2020, 48 percent of respondents said that they found information about e-commerce through television ads in the last three months. The increasing number of internet users in Indonesia and the convenience of online shopping, among others, have been fueling the growth of the e-commerce industry in the country.

Conventional sources of information for e-commerce in the last three months in Indonesia as of June 2020

Characteristic	Share of respondents
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Release date

July 2020

More information

Region

Indonesia

Survey time period

April 14 to 20, 2020; June 16 to 20, 2020

Number of respondents

1,450 respondents

Age group

17-44 years

Method of interview

Online survey

Supplementary notes

The question was (as translated from Bahasa Indonesia): "Where did you get information on e-commerce/marketplace in last three months?"

Based on respondents who found information about e-commerce conventionally.

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