In a survey conducted in 2020, to analyze the changing consumer sentiments concerning the COVID-19 pandemic in India, it was found that consumers over the age of forty were more willing than the rest to spend over five thousand Indian rupees on apparel. Other preferred segments included furniture, electronics, fashion accessories, and skincare.
Discretionary expense on apparel among consumers across India in 2020, by age
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KPMG. (July 1, 2020). Discretionary expense on apparel among consumers across India in 2020, by age [Graph]. In Statista. Retrieved March 08, 2021, from https://www.statista.com/statistics/1177642/india-discretionary-spends-on-apparels-by-age/
KPMG. "Discretionary expense on apparel among consumers across India in 2020, by age." Chart. July 1, 2020. Statista. Accessed March 08, 2021. https://www.statista.com/statistics/1177642/india-discretionary-spends-on-apparels-by-age/
KPMG. (2020). Discretionary expense on apparel among consumers across India in 2020, by age. Statista. Statista Inc.. Accessed: March 08, 2021. https://www.statista.com/statistics/1177642/india-discretionary-spends-on-apparels-by-age/
KPMG. "Discretionary Expense on Apparel among Consumers across India in 2020, by Age." Statista, Statista Inc., 1 Jul 2020, https://www.statista.com/statistics/1177642/india-discretionary-spends-on-apparels-by-age/
KPMG, Discretionary expense on apparel among consumers across India in 2020, by age Statista, https://www.statista.com/statistics/1177642/india-discretionary-spends-on-apparels-by-age/ (last visited March 08, 2021)