In a survey conducted in 2020, to analyze the changing consumer sentiments concerning the COVID-19 pandemic in India, it was found that a share of 31 percent of the consumers over the age of forty were ready to spend more than five thousand Indian rupees on apparel. Other preferred segments included furniture, electronics, fashion accessories, and skincare.
Discretionary expense on apparel among consumers across India in 2020, by age
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KPMG. (July 1, 2020). Discretionary expense on apparel among consumers across India in 2020, by age [Graph]. In Statista. Retrieved August 12, 2022, from https://www.statista.com/statistics/1177642/india-discretionary-spends-on-apparels-by-age/
KPMG. "Discretionary expense on apparel among consumers across India in 2020, by age." Chart. July 1, 2020. Statista. Accessed August 12, 2022. https://www.statista.com/statistics/1177642/india-discretionary-spends-on-apparels-by-age/
KPMG. (2020). Discretionary expense on apparel among consumers across India in 2020, by age. Statista. Statista Inc.. Accessed: August 12, 2022. https://www.statista.com/statistics/1177642/india-discretionary-spends-on-apparels-by-age/
KPMG. "Discretionary Expense on Apparel among Consumers across India in 2020, by Age." Statista, Statista Inc., 1 Jul 2020, https://www.statista.com/statistics/1177642/india-discretionary-spends-on-apparels-by-age/
KPMG, Discretionary expense on apparel among consumers across India in 2020, by age Statista, https://www.statista.com/statistics/1177642/india-discretionary-spends-on-apparels-by-age/ (last visited August 12, 2022)
