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U.S. views on social using user data to display political ads 2020, by age group

Published by Statista Research Department, Jan 8, 2021
According to a study from 2020 on political advertising on social media in the United States, 71 percent of respondents between the ages of 18 to 29 said that it was not very or not at all acceptable for social media companies to use data about their users' online activities to show them ads from political campaigns. In comparison, 87 percent of respondents aged 65 or older said were of the same opinion. In total, 77 percent of U.S. adults were not accepting of social media targeting them with political ads based on their user data.

Share of adults who say that it is acceptable for social media companies to use their data to show them ads from political campaigns in the United States as of September 2020, by age group

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© Statista 2021

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Release date

September 2020

Region

United States

Survey time period

September 8 to 13, 2020

Number of respondents

10,093 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Those who did not give an answer are not shown.

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Topics

Political advertising in the U.S.Social media and politics in the United StatesMedia and politics in the U.S.2020 Presidential Election2020 Presidential Election and the Media
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