In 2019, nearly half of the online e-commerce users who shopped on Singles' Day were from China's third-tier cities or below. The purchasing power of small-town residents in China increased significantly in recent years.
Distribution of e-commerce users during Singles' Day sales in China on November 11, 2019, by city tier
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Website (nisdata.com). (November 12, 2019). Distribution of e-commerce users during Singles' Day sales in China on November 11, 2019, by city tier [Graph]. In Statista. Retrieved August 17, 2022, from https://www.statista.com/statistics/1177745/china-breakdown-of-singles-day-shoppers-by-city-tier/
Website (nisdata.com). "Distribution of e-commerce users during Singles' Day sales in China on November 11, 2019, by city tier." Chart. November 12, 2019. Statista. Accessed August 17, 2022. https://www.statista.com/statistics/1177745/china-breakdown-of-singles-day-shoppers-by-city-tier/
Website (nisdata.com). (2019). Distribution of e-commerce users during Singles' Day sales in China on November 11, 2019, by city tier. Statista. Statista Inc.. Accessed: August 17, 2022. https://www.statista.com/statistics/1177745/china-breakdown-of-singles-day-shoppers-by-city-tier/
Website (nisdata.com). "Distribution of E-commerce Users during Singles' Day Sales in China on November 11, 2019, by City Tier." Statista, Statista Inc., 12 Nov 2019, https://www.statista.com/statistics/1177745/china-breakdown-of-singles-day-shoppers-by-city-tier/
Website (nisdata.com), Distribution of e-commerce users during Singles' Day sales in China on November 11, 2019, by city tier Statista, https://www.statista.com/statistics/1177745/china-breakdown-of-singles-day-shoppers-by-city-tier/ (last visited August 17, 2022)