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Breakdown of e-commerce users in Singles' Day sales in China 2019, by city tier

Published by
Yihan Ma,
Oct 12, 2020
In 2019, nearly half of the online e-commerce users who shopped on Singles' Day were from China's third-tier cities or below. The purchasing power of small-town residents in China increased significantly in recent years.

Distribution of e-commerce users during Singles' Day sales in China on November 11, 2019, by city tier

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