Breakdown of e-commerce users in Singles' Day sales in China 2019, by age group

Published by
Yihan Ma,
Oct 12, 2020
In 2019, around 39.2 percent of China's Singles' Day online buyers were between 25 and 35 years old. That year, more than 62 thousand e-commerce users shopped during Singles' Day sales.

Distribution of e-commerce users during Singles' Day sales in China on November 11, 2019, by age group

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Release date

November 2019

Region

China

Survey time period

November 11, 2019

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