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Leading product categories consumers purchased on Singles' Day in Beijing, China 2019

Published by
Yihan Ma,
Mar 15, 2021
According to the survey among Beijing residents, around 31.1 percent of respondents said they purchased beauty and cosmetic products during the Singles' Day sales in 2019. Meanwhile, about 13.2 percent of respondents shopped for maternity and childcare products on November 11.

Leading product categories purchased on Singles' Day among Beijing residents in China in 2019

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Source

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Release date

November 2019

Region

China

Survey time period

November 2019

Number of respondents

2,916 respondents

Age group

18-65 years

Special properties

among Beijing residents who shopped on Singles' Day

Method of interview

Telephone interviews and online survey

Supplementary notes

Up to three answers allowed.

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