Zalando: quarterly average basket size Q1 2017-Q3 2022

Published by
Stephanie Chevalier,
Nov 30, 2022
Over the period of time since the first quarter of 2017, the average basket size of the Berlin-based online fashion retailer Zalando has shrunk, going from 63 euros to 56.2 euros as of the third quarter of 2022. Zalando reached 50.2 million active shoppers in the third quarter of 2022, its highest active customer count ever.

Quarterly average basket size of Zalando from 1st quarter 2017 to 3rd quarter 2022 (in euros)

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Source

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Release date

November 2022

Region

Europe

Survey time period

Q1 2017 to Q3 2022

Supplementary notes

Figures are based on last twelve months (LTM) basis. Up until Q1 2019, the source defined average basket size as "GMV (gross merchandise volume) divided by number of orders."
Data for quarters prior to Q3 2022 are taken from previous reports published by Zalando.

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