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Zalando: quarterly average basket size Q1 2017-Q2 2021

Published by
Stephanie Chevalier,
Oct 12, 2021
Over the period of time since the first quarter of 2017, average basket size of the Berlin-based online fashion retailer Zalando has shrunk, going from 63 euros to 57.7 euros as of the last quarter of 2020. The figure remained stable over the following quarters.

Quarterly average basket size of Zalando from 1st quarter 2017 to 2nd quarter 2021 (in euros)

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Source

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Release date

August 2021

Region

Europe

Survey time period

Q1 2017 to Q2 2021

Supplementary notes

Figures are based on last twelve months (LTM) basis. Up until Q1 2019, the source defined average basket size as "GMV (gross merchandise volume) divided by number of orders."
Data for quarters prior to Q2 2021 are taken from previous reports published by Zalando.

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ZalandoApparel market in the UKClothing and apparel market in EuropeApparel market in ItalyOnline fashion in Belgium
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