U.S. Gen Z sentiments towards brand reaction to BLM in 2020
A study from 2020 on Generation Z reactions to the Black Lives Matter (BLM) movement in the United States found that among respondents aged between 13 and 23, 38 percent strongly agreed with the statement that corporations play an important role in the country and should therefore use their influence to impact political and cultural issues. Another 30 percent also strongly agreed with the statement that the reaction of brands to topics such as BLM will permanently affect their future buying decision.
