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U.S. Gen Z sentiments towards brand reaction to BLM in 2020

Published by Statista Research Department, Oct 16, 2020
A study from 2020 on Generation Z reactions to the Black Lives Matter (BLM) movement in the United States found that among respondents aged between 13 and 23, 38 percent strongly agreed with the statement that corporations play an important role in the country and should therefore use their influence to impact political and cultural issues. Another 30 percent also strongly agreed with the statement that the reaction of brands to topics such as BLM will permanently affect their future buying decision.

Generation Z sentiments towards brand responses to the Black Lives Matter (BLM) movement in the United States as of June 2020

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Source

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Release date

June 2020

Region

United States

Survey time period

April 9 to12, May 1 to 3, and June 12 to 15, 2020

Number of respondents

1,000 respondents

Age group

13 to 23

Special properties

among U.S. members of Generation Z

Supplementary notes

Q: To what extent do you agree with each of the following statements?

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