
U.S. adults who want brand ads to respond to BLM movement in 2020, by industry
According to a study from 2020 evaluating how Americans want the Black Lives Matter (BLM) movement to be portrayed in advertising, 41 percent of respondents said that from the health and pharma sector they would prefer to see ads that reference BLM but not make it the main focus. In comparison, 36 percent of respondents stated that the would rather see content from this industry that was not related to what was happening with the movement.