Leading Black Lives Matter ads in the U.S. 2020

A study from 2020 on advertising involving the Black Lives Matter (BLM) movement considered factors such as the re-watchability, relevance and attention paid to the advertising to determine the leading ads that were referring to the movement. According to the findings, the highest scoring BLM ad was the "The Truth is #BlackLivesMatter" from the NBA, with an index score of 691, followed by Papa John's ad "Delivering better", with 685 points.

Leading ads in response to the Black Lives Matter (BLM) in the United States as of July 2020

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Release date

July 2020


United States

Survey time period

as of July 2020

Supplementary notes

*The index is created using six factors most likely to influence consumer behavior including relevance, likeability, information, change, attention and desire as well as re-watchability, purchase intent and brand linkage. The source did not provide information on the scale range.

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