Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Read more

Leading Black Lives Matter ads in the U.S. 2020

Published by Statista Research Department, Oct 16, 2020
A study from 2020 on advertising involving the Black Lives Matter (BLM) movement considered factors such as the re-watchability, relevance and attention paid to the advertising to determine the leading ads that were referring to the movement. According to the findings, the highest scoring BLM ad was the "The Truth is #BlackLivesMatter" from the NBA, with an index score of 691, followed by Papa John's ad "Delivering better", with 685 points.

Leading ads in response to the Black Lives Matter (BLM) in the United States as of July 2020 (index score)

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account
$39 $59 per month *
in the first 12 months
View for free
33% discount until March 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Additional Information

© Statista 2021

Show source

Show detailed source information?
Register for free
Already a member?
Log in
Source

Show sources information
Show publisher information

Release date

July 2020

Region

United States

Survey time period

as of July 2020

Supplementary notes

*The index is created using six factors most likely to influence consumer behavior including relevance, likeability, information, change, attention and desire as well as re-watchability, purchase intent and brand linkage. The source did not provide information on the scale range.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Inclusion and diversity in advertising in the U.S."

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Further Content: You might find this interesting as well

Statistics

Topics

Diversity and inclusion in advertising in the U.S.Advertising industry in the U.S.LGBTQ media in the U.S.Workforce diversity at online companies
Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Menu