A study from 2020 on advertising involving the Black Lives Matter (BLM) movement considered factors such as the re-watchability, relevance and attention paid to the advertising to determine the leading ads that were referring to the movement. According to the findings, the highest scoring BLM ad was the "The Truth is #BlackLivesMatter" from the NBA, with an index score of 691, followed by Papa John's ad "Delivering better", with 685 points.
Leading ads in response to the Black Lives Matter (BLM) in the United States as of July 2020
(index score)
*The index is created using six factors most likely to influence consumer behavior including relevance, likeability, information, change, attention and desire as well as re-watchability, purchase intent and brand linkage. The source did not provide information on the scale range.
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Ace Metrix. (July 14, 2020). Leading ads in response to the Black Lives Matter (BLM) in the United States as of July 2020 (index score) [Graph]. In Statista. Retrieved August 15, 2022, from https://www.statista.com/statistics/1178080/leading-ads-black-lives-matters-united-states/
Ace Metrix. "Leading ads in response to the Black Lives Matter (BLM) in the United States as of July 2020 (index score)." Chart. July 14, 2020. Statista. Accessed August 15, 2022. https://www.statista.com/statistics/1178080/leading-ads-black-lives-matters-united-states/
Ace Metrix. (2020). Leading ads in response to the Black Lives Matter (BLM) in the United States as of July 2020 (index score). Statista. Statista Inc.. Accessed: August 15, 2022. https://www.statista.com/statistics/1178080/leading-ads-black-lives-matters-united-states/
Ace Metrix. "Leading Ads in Response to The Black Lives Matter (Blm) in The United States as of July 2020 (Index Score)." Statista, Statista Inc., 14 Jul 2020, https://www.statista.com/statistics/1178080/leading-ads-black-lives-matters-united-states/
Ace Metrix, Leading ads in response to the Black Lives Matter (BLM) in the United States as of July 2020 (index score) Statista, https://www.statista.com/statistics/1178080/leading-ads-black-lives-matters-united-states/ (last visited August 15, 2022)
