A study from June 2020 that considered consumer opinion on what actions should be taken by brands to respond to the racial justice movement in the United States, found that 35 percent of respondents completely agreed that brands should make a statement against racism. On the other hand, 17 percent of respondents expected brands to allow their employees time off to respond to such events.
Share of adults expecting brands to take actions against racism in response to racial injustice movement in the United States as of June 2020
Characteristic
Completely agree
Somewhat agree
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Ipsos. (June 1, 2020). Share of adults expecting brands to take actions against racism in response to racial injustice movement in the United States as of June 2020 [Graph]. In Statista. Retrieved September 09, 2024, from https://www.statista.com/statistics/1178432/consumer-expect-brand-actions-against-racism-united-states/
Ipsos. "Share of adults expecting brands to take actions against racism in response to racial injustice movement in the United States as of June 2020." Chart. June 1, 2020. Statista. Accessed September 09, 2024. https://www.statista.com/statistics/1178432/consumer-expect-brand-actions-against-racism-united-states/
Ipsos. (2020). Share of adults expecting brands to take actions against racism in response to racial injustice movement in the United States as of June 2020. Statista. Statista Inc.. Accessed: September 09, 2024. https://www.statista.com/statistics/1178432/consumer-expect-brand-actions-against-racism-united-states/
Ipsos. "Share of Adults Expecting Brands to Take Actions against Racism in Response to Racial Injustice Movement in The United States as of June 2020." Statista, Statista Inc., 1 Jun 2020, https://www.statista.com/statistics/1178432/consumer-expect-brand-actions-against-racism-united-states/
Ipsos, Share of adults expecting brands to take actions against racism in response to racial injustice movement in the United States as of June 2020 Statista, https://www.statista.com/statistics/1178432/consumer-expect-brand-actions-against-racism-united-states/ (last visited September 09, 2024)
Share of adults expecting brands to take actions against racism in response to racial injustice movement in the United States as of June 2020 [Graph], Ipsos, June 1, 2020. [Online]. Available: https://www.statista.com/statistics/1178432/consumer-expect-brand-actions-against-racism-united-states/
