Considering the perception of brand statements on the Black Lives Matter (BLM) movement in the United States, a study from 2020 found, that over time, more people started thinking that brands primarily wanted to get publicity. While at the beginning of June only 25 percent of respondents thought that BLM was addressed by brands for publicity reasons, the share increased to 34 percent in October.
Opinions about companies making statements on the Black Lives Matter (BLM) movement according to adults in the United States between June and October 2020
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Morning Consult. (October 8, 2020). Opinions about companies making statements on the Black Lives Matter (BLM) movement according to adults in the United States between June and October 2020 [Graph]. In Statista. Retrieved February 15, 2025, from https://www.statista.com/statistics/1178577/sentiments-brands-statements-black-lives-matter-united-states/?__sso_cookie_checker=failed
Morning Consult. "Opinions about companies making statements on the Black Lives Matter (BLM) movement according to adults in the United States between June and October 2020." Chart. October 8, 2020. Statista. Accessed February 15, 2025. https://www.statista.com/statistics/1178577/sentiments-brands-statements-black-lives-matter-united-states/?__sso_cookie_checker=failed
Morning Consult. (2020). Opinions about companies making statements on the Black Lives Matter (BLM) movement according to adults in the United States between June and October 2020. Statista. Statista Inc.. Accessed: February 15, 2025. https://www.statista.com/statistics/1178577/sentiments-brands-statements-black-lives-matter-united-states/?__sso_cookie_checker=failed
Morning Consult. "Opinions about Companies Making Statements on The Black Lives Matter (Blm) Movement According to Adults in The United States between June and October 2020." Statista, Statista Inc., 8 Oct 2020, https://www.statista.com/statistics/1178577/sentiments-brands-statements-black-lives-matter-united-states/?__sso_cookie_checker=failed
Morning Consult, Opinions about companies making statements on the Black Lives Matter (BLM) movement according to adults in the United States between June and October 2020 Statista, https://www.statista.com/statistics/1178577/sentiments-brands-statements-black-lives-matter-united-states/?__sso_cookie_checker=failed (last visited February 15, 2025)
Opinions about companies making statements on the Black Lives Matter (BLM) movement according to adults in the United States between June and October 2020 [Graph], Morning Consult, October 8, 2020. [Online]. Available: https://www.statista.com/statistics/1178577/sentiments-brands-statements-black-lives-matter-united-states/?__sso_cookie_checker=failed