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Online shopping impacted by COVID-19 in Denmark 2020, by product

There was a significant increase in online purchases of clothes, shoes, and accessories during the coronavirus pandemic in Denmark in 2020. The share of respondents buying such products increased from 26 percent to 32 percent. While some products saw a jump in the purchase interest, other services like travel and culture experienced decrease.

Online shopping pre and post the coronavirus outbreak in Denmark in 2020, by product

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Sources

Release date

September 2020

Region

Denmark

Survey time period

H1 2020

Number of respondents

4,548*

Age group

18 years and older

Special properties

who have shopped online in the past week

Method of interview

Online panel

Supplementary notes

*Number of respondents before coronavirus was 4,548. Number of respondents after coronavirus was 2,880.
Original survey question: "Hvilke varer eller tjenester har du købt på nettet inden for den seneste uge?"

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