Subscription app installs Q2 2020, by category

Published by L. Ceci, Jul 7, 2021
As of the second quarter of 2020, 28 percent of photography and health & fitness app installs were subscription-based. However, only five percent of total apps used a subscription model in order to monetize.

Share of subscription-based mobile app installs worldwide as of 2nd quarter of 2020, by app category

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Release date

August 2020

Region

Worldwide

Survey time period

Q2 2020

Special properties

based on AppsFlyer network, broader industry metrics may vary

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