Italy: top social media to follow museums by gender 2020

According to a survey published in 2020, Facebook was the most popular social media among Italians to follow museums, galleries, and similar cultural institutions online. Moreover, this platform was more popular among female respondents than male ones. About 65 percent of women respondents claimed to use Facebook to check the online content published by museums, whereas 56 percent of men did the same. On the other hand, YouTube was slightly more popular among men.

Preferred social media platforms among Italians to follow museums, galleries, and similar cultural institutions online in 2020, by gender

Characteristic	Male	Female
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Release date

September 2020

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Region

Italy

Survey time period

September 15-16, 2020

Number of respondents

1,011 respondents

Age group

18 years and older

Supplementary notes

Multiple answers were possible.
The survey question was phrased by the source as follows: "Di solito, quali social media preferisci usare per seguire i contenuti online pubblicati da musei, gallerie o istituti culturali? Seleziona tutte le risposte che ritieni opportune".

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