Perceived importance of sustainability among online shoppers in Denmark 2020

Published by
L. Yltävä,
Jul 26, 2023
The majority of Danish online shoppers found sustainability important to some extent when purchasing via the internet in 2020. However, consumers who found it of big importance were just ten percent and 20 percent did not find sustainability important.

Perceived importance of sustainability among online shoppers in Denmark in 2020

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Release date

September 2020

Region

Denmark

Survey time period

H1 2020

Number of respondents

7,077 respondents

Age group

18 years and older

Special properties

who have shopped online in the past week

Method of interview

Online panel

Supplementary notes

Original survey question: "Har bæredygtighed betydning for dig, når du handler på nettet?"

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